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Shoot more life using the Sony DSC-W530.  Capture landscapes with one touch using Sweep Panorama, obtain that perfect portrait with Smile Shutter, snap wider scenes using the 26mm wide angle lens, get good quality photos with 14.1 megapixels, and automatically get clear shots with SteadyShot image stabilization and iAuto; all in the sleek little design.
Sony DSC-W530 Feature Highlights

14.1 Megapixel Super HAD CCD Image Sensor
A powerful 14.1 megapixel ½.3-inch Super HAD CCD image sensor makes it possible to capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19-inch) size, or crop your images yet still come away with good resolution shots.

2.7-inch Clear Photo LCD display (230k pixels)
Generous 2.7-inch (230K pixels) Clear Photo LCD display features sharp, natural color that causes it to be easy to compose shots, read menus, and view photos, even just in bright sunlight.

Carl Zeiss Vario-Tessar Lens with 26mm equivalent wide 4x Optical Zoom
The high-performance Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for video recording as well as for outdoor, sports, and travel photos, and Close Focus shoots close-ups as much as just below ½-inch from the subject. A large angle of 26mm equivalent wide-angle lens allows you to adopt wider shots of the scene or group in crowded spaces.

Sweep Panorama mode
Reach at night traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at the high speed, then seamlessly stitches the images together with automatic position adjustment to generate one stunning panoramic image. Available in wide and ultra-wide options, the camera will take panoramic shots of around 268 degrees. Now capturing wide landscapes will be as easy as press and sweep.

SteadyShot image stabilization    
SteadyShot image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.

Intelligent Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and much less blur. Take advantage of all the technology without leaving Auto mode. Kids about the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving auto mode.

Face Detection technology
Face Detection technology detects approximately eight individual faces and adjusts focus, exposure, and white balance to help you deliver crisp, properly lit images of family and friends.

Smile Shutter technology
Smile Shutter technology captures a smile the minute it happens. Simply press the Smile Shutter button and also the camera does the rest. You can also select adult and child priority and indicate the level of Smile Detection Sensitivity. Intelligent Scene Recognition is now able to supply as well as Smile Shutter mode in the wedding the Intelligent Auto mode is on. This means that beautiful smiles could be captured with settings optimized for the particular scene, even in difficult conditions for example twilight and backlighting.
480p AVI VGA Movie Mode4 
In 480p AVI movie mode the digital camera shoots 640 x 480 movies at 30 fps, which could be the format when working having a PC. Users can provide movies  in files small enough to transfer to compatible PC or Mac. Once transferred in your computer effortlessly upload media to popular photo and video-sharing websites including Photobucket and YouTube. (Compatible computer with internet capability required)
Soft Skin mode    
Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the look of blemishes and wrinkles without affecting the remainder from the shot. 
Natural Flash
Conventional point-and-shoot camera flash shots just don't capture colors just how the eye sees them. Natural Flash mode needs a reference shot without flash and then uses that reference to improve the color, for far more lifelike images.
Self-Portrait Timer    
Self-Portrait Timer helps go ahead and take guesswork beyond self portraits by utilizing Face Detection technology to identify when that person enters the frame. After the camera detects your face, it triggers a 2-second timer, after which snaps a picture.
Anti-blink Function
It’s frustrating to capture the right shot, and then review it later and discover subjects blinked throughout the photo. The Anti-blink function works to assist counter blinking and squinting. When the digital camera is placed to Soft Snap, the Anti-blink function captures two images, recording merely the photo with less squinting. If the blink is detected in other shooting modes, a warning will likely be displayed after you adopt the shot.
Dynamic Range Optimizer Standard and Plus
Dynamic Range Optimizer (DRO) Standard and Plus uses a complicated algorithm to help recover shadows and highlights. The effect is a lot more natural images with clearer details more and more closely match what your naked eye sees. DRO is specially effective when shooting backlit portraits or any scene having a dramatic contrast between background and foreground lighting. DRO Plus allows for only greater optimization by analyzing each region of an image and performing additional image processing.

Intelligent Scene Recognition (iSCN) Mode    
Intelligent Scene Recognition (iSCN) Mode automatically detects eight different forms of scenes and, in just 1/30th of an second, selects the right camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight utilizing a tripod, Portrait, Landscape and macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot with all the optimal settings. In Advanced Mode, your camera has a photo while using optimal settings and, if in difficult lighting (low light or back light) immediately takes an additional photo with another optimized setting so you can determine which to keep.

High Sensitivity Mode (ISO 3200)
High ISO permits faster shutter speed, so it is achievable to take photos indoors or perhaps low light with no need for the flash. Additionally to High Sensitivity Mode (ISO), you are able to select up to seven ISO settings (Auto, 125, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity for your shooting conditions.
Easy Shooting Mode    
With Easy Shooting Mode, even beginners will take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed for the LCD screen as well as the camera switches to any or all automatic settings, removing several function choices and allowing you to focus on just your subject.  Since this mode works in addition to Intelligent Scene Recognition, your camera selects the optimum setting for each and every scene.  Additionally the simple mode simplifies preview mode.
Includes Sony PMB (Picture Motion Browser) Software ver. 5.31
Sony Picture Motion Browser software supplies a simple, intuitive method to transfer, sort, and look at your video whilst still being images in your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), at exactly the same time as take advantage of 1 click upload to some amount of popular video and photo sharing sites3.

Includes Sony PMBP (Picture Motion Browser Portable) software2    
With the pre-installed Picture Motion Browser (PMB) Portable software2 the DSC-W530 causes it to be easy to pre-select videos and images inside camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing site3 minus the need for any additional software or install.
PMB requires Microsoft Or windows 7 SP3/ Windows Vista SP2/Windows 7. Not supported by Mac OS.
Uploading directly to the web requires PMB Portable (ver 5.2) for Windows; (ver 1.2) for Mac software and USB cable (included), and PC with internet connectivity. Or windows 7 SP3 64-bit and Starter Edition and Windows Vista Starter Edition environments not supported.
Requires compatible wireless access point(s). Some features may rely on Internet services.
Movie recording is limited to (29min segments for AVI)

Combining a number of intelligent, easy-to-use features, the Sony W530 DSCW530 Cyber-Shot Digicam can make it a breeze to shoot life because it happens. Capture landscapes with one touch using Sweep Panorama Mode and snap that perfect portrait with Smile Shutter™ technology. Powerful and pocket-sized, the Sony W530 DSCW530 Cyber-Shot Camera also features 14.1 megapixels and a 26mm wide angle lens with 4x optical zoom. Additionally to SteadyShot™ image stabilization which compensates for camera shake, this Sony W530 DSCW530 Cyber-Shot Digital Camera also offers Intelligent Auto (iAuto) mode that thinks for you personally by recognizing scenes, lighting conditions and faces, then automatically adjusts settings for clear images with less blur.

26mm wide lens with 4x optical zoom
Capture breathtaking images in Sweep Panorama Mode
SteadyShot image stabilization reduces blur
iAuto mode automatically optimizes camera settings
Face Detection and Smile Shutter technologies


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